What a Customer Journey Really Looks Like

The customer journey is such an important tool when building your product strategy. It must make sense for people to make even a single purchase. In product-led growth, its importance is even more significant. But many people don’t deal with it at the proper depth. Here is an example of how it really works.

The Blessing and Curse of Product-Led Growth

Product-led growth is a hot trend. But how can you tell if it’s just a trend or a real revolution? B2C companies have been doing it for years, so perhaps it’s just a new name for old stuff? The answer, as always, is complicated. Here is what you need to know in order to have a solid opinion.

3 Ways To Educate the Market That Actually Work

Everyone knows educating the market is hard to nearly impossible, but people always bring up examples like Facebook or the iPhone whenever I discuss it in my lectures. So what can and cannot work when you want to educate the market? It’s all about what you want to educate them on.

The Mental Load of Attacking at All Fronts

Managing companies, like households, come with an often overlooked mental load. But ignoring it doesn’t take away its impact, which could eventually lead to not being able to meet any of your goals. Here is what the mental load means for a company and how to deal with it.

How to Encourage Your Team to Take More Risks

Taking risks is an inherent part of product leadership. But what happens when your team members have a hard time doing so, at least to the extent that you need them to? Here are a few things you can do to help them master this important skill.

Those Customer Requests in Your Backlog

Your customers seem to want new features all the time. If they use your product, that’s a great signal – it means they care and they want to do more with it. But you end up with an endless list of features in your backlog. Here is a quick guide to managing them.

The Right Way to Ask For Additional Resources

Did you ever find yourself struggling to explain to your manager why you need more people? You know you can’t continue this way, but while they sympathize with your struggle, they are not willing to give you what you ask for. The good news is that there is another, much more effective way to ask for additional resources, and here it is.

Negotiate the Problem, Not the Solutions

Product leadership seems to require nonstop negotiation with everyone you work with. You have limited resources on one hand and major decisions to make on the other. But are you negotiating the right things? It’s easy to debate solutions, but it’s hardly effective. To generate agreement when people disagree you must dive deeper. Here’s how.

3 Misconceptions About Product-Led Growth

Product-led growth (PLG) is a hot buzz. Looking at companies that succeeded with it, it seems to be an easy solution for many problems. But is it? Don’t rush into it without understanding what you get into.

Finding Your Sweet Spot When Managing Product Managers

A good manager balances being involved in the details and giving their people more freedom. This is often easier said than done though. As a product leader, is this a skill you already master?

Your Technology’s Potential Is a Dangerous Weapon

Technology is awesome. It can do so many things, and it is always tempting to see what it can do next. But as a product leader, you are here for other reasons. You need to lead the product to business success. While that needs to rely on technology, technology is still just a means to an end. Here are a few things to consider before you implement your technology’s fullest potential.

3 Creative Levels in Your Product Career

Product management is a creative job in the deepest sense: We create products. But the level at which we need to do so changes dramatically over the course of a product person’s career, and the transition is not always easy. Here are three levels – each relevant to a different stage in your career and your product. Where are you now?