Deep Product

Insights and advice from the deeper layers of product leadership

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Best Practices for AI Product Management

How many times have you heard the phrase “It’s research, it will be ready when it’s ready”? If you manage AI products, the answer is probably “many”. AI product management is a unique beast that can be quite challenging, but there are ways to make it easier. Here’s how.

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3 Wrong Reasons to Give Up on PLG

Product-led growth is one of the hottest topics in our industry. Some people swear by the name of it, while others disregard it completely. One way or the other, if you are in B2B SaaS, this is a discussion-worthy topic. Don’t decide based on the wrong reasons.

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Building a Multi-Dimensional Roadmap

When creating your roadmap, you need to consider what’s important to the company (not just to the product) and what is the best way to make progress across these multiple needs. Navigating all of it could be challenging, so here is a simple tool that will help you find your way.

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Why You Should Ban Features From Roadmap Discussions

Your roadmap should be much more than a list of features. Simply listing your features could be easier or even what is expected of you, but doing so will miss the whole point of why you are creating a roadmap at all. Here’s how you should be thinking about it.

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How to Manage Your CEO

Product leaders and CEOs tend to have complicated relationships because of the obvious overlap in their responsibilities. Managing your CEO is one of the most important skills that you can master as a product leader. Here’s a quick start guide.

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The Right Roadmap Mindset

To be successful, your company needs an excellent roadmap, but how can you make sure you have the right one? It all comes down to mindset. Here is why and how to get there.

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Hiring Your First Product Manager

The first product manager in a startup is a critical role with immense impact on the startup’s success – both in the short and long term. However, understanding what you really need and then finding the right person is quite a challenge. Here are the things that you must keep in mind before – and during – the search process.

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The Best Ghostwriter for the Company Strategy

The company strategy can make or break a business. While it is the CEO’s job to make sure they have a great strategy, it is extremely challenging to create one. So how can you, as the product leader, help, and what is your role in shaping this strategy? Find all the answers in this quick guide.

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Should You Aim High or Higher?

Product leadership is about finding the right business opportunities to accomplish with the right product. When looking for the next one, how can you tell if it’s right? And what if there is another, better one, just around the corner? It might be hard to decide, but this quick guide will help you move forward.

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How to Focus Everyone on Product-Market Fit

Product-market fit in many ways is like the holy grail for startups. It’s hard to find, and the promise is that once you do your (startup’s) life will change forever. One of the key contributors to finding it is focus. You need to keep your eyes on the ball. But how to do that when there are a dozen pairs of eyes? This method will help you make sure everyone is working against the same goal.

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Registration for the 11th

CPO Bootcamp

in now open!

Registration for the 11th

CPO Bootcamp

is now open!

A special earlybirds discount:

10% off

the early registration price,

until April 13th.